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Style This Shindig

Web: www.stylethisshindig.com
Class: 2013 Summer Accelerator

Company Description

Style This Shindig is an event styling & floral design boutique. We specialize in creating a customized & cohesive look for weddings and social events. We design, style, and craft handmade props, paper goods, photo backdrops and floral arrangements. Consider us an event specialist that you can turn to for all your event design and styling needs. We'll work with you to ensure that the event truly captures your vision and impresses your guests.

Updates

Roadblock:

I may have hit something that feels a whole lot like a big road block.  Maybe it's a small speed bump, the kind that reminds us all to slow down.  Or maybe because I feel a little lost and I'm not sure where to go.  Maybe I haven't given myself permission to take the next steps

 
At times like these goals I realize goals are so important.  Going back to it can keep me in line.  Remember my vision for the business keeps me going.  So time and again, I'd go back and revisit my goals and my vision.  
 
Social Media Workshop:
Take implementing social media for example.  I feel like this is a big road block because I wasn't sure which direction to go.  How would I know which one to participate in?  How do I measure?  Go back to my visions and my goals to come up with a strategy.  Some platforms are better for my business than others.  
 
After thinking through my strategies and remembering my visions, it became clear to me that Pinterest and Instagram is a sure fire platform.  For my business it's all about the visuals.   My audience wants eye candy for inspiration and ideas.  Collect them in one place and the target audience will know exactly where to go to.  What a good way to keep my audience connected.
 
The Pitch:
Social media is a great tool to stay connected.  But I was reminded that the best connection, however, was of the face to face kind.  There was a kind of feeling like when we do natural networking and listen to other people's stories, we'd become reenergized again.  During the pitch, I was amazed to see how supportive my fellow Sandbox Finalists were.  We all had a chance to slow down and listened to each other's stories.  At the end of every pitch, the person who went was greeted with supportive praises and high fives, disguised in handshakes of course.  How great is that!  
 
Human interactions keeps us all going.  
 
Fundraising:
It's especially important when we fundraise.  Who wants to invest in someone they haven't met before?  
 
I haven't thought about raising funds for the business.  I'm reconsidering now.  The session was helpful in guiding us through who to ask and why?  Who are the right people to ask?  Would they be able to afford to invest in me?  What will the relationships be like if anything happens?
 
These are all things I'm considering now.