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Style This Shindig

Web: www.stylethisshindig.com
Class: 2013 Summer Accelerator

Company Description

Style This Shindig is an event styling & floral design boutique. We specialize in creating a customized & cohesive look for weddings and social events. We design, style, and craft handmade props, paper goods, photo backdrops and floral arrangements. Consider us an event specialist that you can turn to for all your event design and styling needs. We'll work with you to ensure that the event truly captures your vision and impresses your guests.

Updates

Testing my assumptions

So how do I know if my potential clients will be receptive of my services or not?  Will the potential clients hire me to create a cohesive look for their events?  Will they hire me because they need some guidance in the design department?  Do I have a pool of clients at all?  I won't know if I don't test.

We learned about testing our assumptions from Sidd Goyal of tinyurl.com.  It's one thing to sit and theorize and it's another to test out all my guesses.  Since this session, I've figured out how to create experiments and even implemented them.  

 

Goals


It's one of my favorite sessions so far.  Even if other entrepreneurs' goals didn't apply to me, the feedback we gave to each other sure did!  Goals were submitted.  I received feedback from my mentors.  From here, I'll test out an MVP. This experiment will tell me a lot!  

 

Marketing

One of the biggest highlight was to watch the youtube video about Social Media Revolution.  Take a look!  

While figuring out the customer segments and value proposition, this is an entirely new realm.  I haven't really touched it.  It's a little scary to think that there's so much to it.  But without figuring out the basics, I can't possibly start with a marketing strategy.  By the end of the Accelerator, I hope to have a marketing plan in place.