FOB Lifestyle & Apparel
Class: 2013 Winter Accelerator
FOB ("fresh off the boat") is often used as a term to mock migrants -- but to us, FOB is about adapting to change while holding on to your roots. FOB is an urban-alternative street apparel brand inspired by immigration and of being an outsider. Co-founded by starving artists hungry for social change, FOB sells apparel and in doing so, provokes cultural perceptions within communities of diasporas. Drawn from our own Southeast Asian roots where war and genocide has left a cultural black hole, FOB aims to ignite a sense of pride, promise, and empowerment one t-shirt at a time.
SOCIAL MISSION IMPACT | ( a cut and paste moment)
(photo from greenjobs.com)
FOB was given an assignment to define our social impacts of our business. Luckily our company is a socially-responsible brand, but even then we still haven't disect and explore our impacts with attention to detail. Here is our list:
1. Outsource regional suppliers and printing, and offer 100% organic fair labor certified cotton and 50/50 organic cotton-recycled polyester products to limit harmful environmental impact.
2. Buy raw materials that were fairly produced and manufactured (using resources such as FLA - Fair Labor Association) to ensure our supplier is fair labor certified to combat the exploitation of sweatshop and child labor in the developing world
3. Partner and work directly with IINE (International Institute of New England) and Bridge Built to provide workforce development training and
job placement for FOB in the areas of screen-printing, production, manufacturing, and designing.
- Ricky & Sopheak
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