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mino by ParaWare, LLC

Web: www.runmino.com
Class: 2013 Summer Accelerator

Company Description

ParaWare, LLC created the mino shoe wear sensor that shows runner when their shoes are worn out so they don't get hurt.

Updates

Thinking outside the Box

Our lead mentor had asked us to think outside our own business plan - get connected to peers in the same space and see what they are doing.  We reconnected with Mike Neubauer (Dir of Operations Dry+Goods) whose company is 2 years ahead of ours.  Although his market enterance was the same (through run-specialty stores), he has pulled ahead with a strong pull strategy.  He is finding great success in driving retailer interest by establishing end-consumer demand.  His product shows very well at races, major sport events, and at fitness expos.  Maybe we can co-show at a marathon in Florida.

We will colaborate with him as we startup our consumer pull stategy.  He may turn out to be the hidden gem we have been looking for.

Just a shout out to Mike: www.linkedin.com/pub/mike-neubauer/52/32a/688

Aaron and Russ