Team Members


Merrimack Valley Time Exchange

Class: 2014 Winter Accelerator

Company Description

The Merrimack Valley Time Exchange (MVTE) is a new "time bank" program at the Coalition for a Better Acre." Community members can sign up to become members of the MVTE and after a reference check can choose to exchange services, skills and resources through the "time economy." Members set up profiles listing services they are offering and those they are requesting, they earn "time credits" for providing services to other members and can spend these credits to get services they need from any other member of the time exchange. One hour of service is always worth one unit of credit. As the program grows and new members join the services offered through the exchange become more and more diverse. For more information call Joy Mosenfelder at 978-452-7523 x 815 or email

02/11/2014 09:53 AM
Need to develop a strategic plan for sustainability and growth. Need to solidify membership policies and orientation procedures. Need to develop a sustainable funding strategy. Need to develop a comprehensive, replicatable, recruitment strategy. Need to diversify and solidify governance structure and have a succession plan. Need new members, funding, and broader exposure in the community. I need help with updating my website better using it as a tool to engage my members.




Presenters from Car Gurus

SEO (Search Engine Optimization) 

What it is - a tool to increase traffic to your website by editing HTML that makes it easier for google to discover and understand your site

Suggestions from the expert: 

  • The rules are always changing, try to be aware of the rules and make changes, you should see a gradual increase in traffic
  • Play nice. Don't try and circumvent the rules.
  • Measure everything! Suggested tools: Google Analytics & Webmaster Tools

Things that are important:

  • Inbound Links/Social Media
  • Site Speed
  • Avoid duplicate content
  • Site should grow and change to reflect current products and information
  • Use a "canonical" meta tag <link rel="canonical" href="">
  • Use 404, 301 response codes
  • Any changes to your site will take google awhile to figure out. Every URL google knows for your site needs to be handled by any site changes
  • Intra linking: Homepage serves as main door and has highest energy - use it to direct users to other good pages
  • Page titles <title>things that are, relevant, seperated by, commas</title>
  • Meta tags <meta name="keywords" content="stuff, that, things, search, for/><meta name="desciption" content="more, stuff"/>
  • Disallow: followed by page will tell google not to search a page
  • Sitemap generation is a table of contents for search engines 
  • Be data driven!


Adwords and Keywords and Negative Keywords (Negative Keywords are things you tell google not to match for you)

For SEM you want to make sure your targeting is as specific as possible so you are not paying for traffic that doesn't generate income

Ad slot order notes: Top ads get more click throughs but lower conversion rates than ads further down the list

"Anyone who calls you up and says we will get you on the first page of google is trying take your money."