Class: 2013 Summer Accelerator
Little Leaders is a family child care that supports healthy growth and development for children in the Lawrence community and serves as a training and empowering space for young parents to become self-employed educators.
I met my mentor Patti Fielding. We met to see if we were a good match and we hit it off from the beginning. She is an amazing, strong, successful, woman with a kind heart. I am so happy I was matched with her and look forward to her guidance. We decided to set up weekly goals and meet bi-weekly to see what I have been able to accomplish. I love that her strengths are my challenges. I think we make a strong team. We are currently working on a mission statement and budget. I look forward to our next meeting on 7/22.
The 4 Ps of marketing! Price, place, promotion, product. I really connected to how this presenter facilitated this training. I found it very easy to follow and she took her time in making sure we all understood the material.
I learned that marketing is all about putting the right product in the right place, at the right price, at the right time. Easy right? It can be if we all LISTENED to our customers. Finding out what customers want and then producing a product or service that meets those needs. I believe I have an advantage because I was the customer I am now trying to serve. I understand how "they" think, what they like, and want. I am hoping the focus groups I am planning will confirm my idea.
I met with David to discuss goals and we came up with three that I will meet by the end of the summer.
1. Take a look at the start up expenses and figure out how that money will be raised.
2. Get a sense of how much income I will be generating. Revenue, revenue, revenue!
3. Create a plan on how I will be expanding my business by incorporating the young parents training and figure out pricing for that service.
These are my three goals for the end of the program along with a list of action items. Feeling determined and I look forward to seeing this all on paper
Business Model Canvass
I am currently working on my business model. There are nine parts to the canvass and I have successfully completed 4 of them. I have identified key partners, customer segments, customer relationships, and value propositions. My biggest take away from the model is learning if my product is the right product for my users. If I provide this service to the Lawrence community...will they come? I am currently working on ideas to test my idea and hosts focus groups.
First night of the accelarator and we dove right into things! I was feeling excited to be a part of the Sandbox and meeting all the finalists.We kicked off the night with introductions. Hearing everyone's business ideas gave me a sense of pride to be in a room with such motivated individuals. The ideas ranged from services helping women entreprenuers, college students, to a robotic feeding arm! Such a wide range of services and products but we all share the same passion and dedication to becoming self employed and successful entreprenuers.
The second half of the night gave us a chance to meet potential mentors and share our ideas with a panel. This part was both challenging and gave us a sense of how intense the rest of the 11 weeks were going to be. My biggest take away from the night was hearing the mentors provide me with encouraging and positive feedback.
I'd like to give a special shout out to Claudia Espinola, Founder & CEO of Casa Couture and Bill Peregoy, Founder of Lawrence Yoga Collective for sharing their inspirational stories with us.