Balefire Labs, LLC
Class: 2013 Winter Accelerator
Are you a parent or educator who has been frustrated by the process of finding high quality, effective, educational apps for your children or students to use on the iPad or tablet device? We are. The app stores have user reviews, but they are so subjective and not very helpful. But what if there was a service that provided app reviews that were standardized, with objective review criteria....where you could easily compare and contrast apps by subject or grade level? A site that is run by learning scientists, educational researchers and teachers who know about principles of great instructional design and usability design? And what if you could go there and in less than five minutes find the best available apps for teaching your kids? That's the vision of Balefire Labs. We want to help parents, educators and, ultimately, kids to find and use the best educational apps on the market. With more than 115,000 ed apps in the iTunes and Google Play stores, figuring out what's good and what's not is nearly impossible. And as the number of iPads, Android tablets, Kindle devices and iPod Touches that kids use increases, the time's not far off when just about every parent and teacher will have the same problem. Let us help. We'll point you to the best apps, saving you time and helping you feel good about the time your kids spend using devices.
Funding. Probably the bane of every entrepreneur's existence. But now that the stress of the mid-session pitch is over and we have a reasonable idea of our cost and revenue projections, funding is the next step.
If there's something that pushes me even further out of my comfort zone than the financials, it's raising money! On my team, we're now in the process of energizing our networks and finding colleagues and their connections who might be interesting in helping us with our fundraising. We're lucky to have a large network...now we'll see if any of them will reach into their pockets!
In other news, we're well on our way to completing our Accelerator goals, so that feels good. It's hard to believe we are already halfway through the program!