Balefire Labs, LLC

Class: 2013 Winter Accelerator

Company Description

Are you a parent or educator who has been frustrated by the process of finding high quality, effective, educational apps for your children or students to use on the iPad or tablet device? We are. The app stores have user reviews, but they are so subjective and not very helpful. But what if there was a service that provided app reviews that were standardized, with objective review criteria....where you could easily compare and contrast apps by subject or grade level? A site that is run by learning scientists, educational researchers and teachers who know about principles of great instructional design and usability design? And what if you could go there and in less than five minutes find the best available apps for teaching your kids? That's the vision of Balefire Labs. We want to help parents, educators and, ultimately, kids to find and use the best educational apps on the market. With more than 115,000 ed apps in the iTunes and Google Play stores, figuring out what's good and what's not is nearly impossible. And as the number of iPads, Android tablets, Kindle devices and iPod Touches that kids use increases, the time's not far off when just about every parent and teacher will have the same problem. Let us help. We'll point you to the best apps, saving you time and helping you feel good about the time your kids spend using devices.


Well, last time you heard from me I was getting ready for the pitch, and last night was the big night!  

Anxiety was running pretty high in the room last night, and I was fortunate to have two other from the Balefire Leadership Team with me, along with two of our fabulous mentors, Trish Fleming and Henry Noel.  Great moral support!

I thought the pitch went well!  I've been telling friends that any time I give a talk it takes me a few minutes to settle into "the zone," hit my stride and feel comfortable with my audience.  But of course, the problem with a three minute pitch is that "a few minutes" is all you have!  

But it was okay. I wore red, as is my wont when giving an important presentation, and it was a friendly crowd.  I had to rely on my notes a bit more than I would have liked, but speaking from a slide deck would have just slowed me down in only three minutes.

So, all in all, it was fun and I'm kind of looking forward to doing it again in six weeks!