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KEO Homemade Ice Cream

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Class: 2013 Winter Accelerator

Company Description

Homemade premium vegan ice cream: - non-dairy, gluten and lactose-free, rich and creamy, using high quality ingredients. The ice cream is perfect for anyone with allergies to dairy, wheat, soy, have celiac disease or who are vegan and traditional ice cream eaters as well because it taste great. The company mission is to provide a wholesome and delicious treat that nourishes the mind, body and spirit, while respecting the environment and all living things.

Updates

With only four weeks left, feeling the pressure of must get it all done!

It has been busy every week, but I’m starting to see progress. Happy to say that one goal is down, finalizing the second one, and third is next week target. I’m a walking zombie but it’s paying off! I met with a potential customer Friday and it well better than how I played it in my head days prior. The meeting went for about an hour and it was great to learn about them and their startup story. The grocery manager likes my product and would like to carry it, but final decision is on the owner who was not at the meeting. Though it’s looking positive, you never know with things like this. Even if it this store doesn’t work out for now I learned a few things that will help me with future meetings with other retailers. Hope to find out for sure this coming week.

Todd’s advice on Tuesday will help me to better prepare for the final pitch. From listening to him couched Brenna and Floyd, I learned about appropriate hand movements, facial expressions, tone, and to speak from the heart, focus on the passion and not memorizing scripts. Now I only need to find a way to get rid of my fear of speaking in public/to an audience.

It was interesting to hear Lydia and Josh talked about understanding and setting clear message about their product’s worth from the start and not to sell themselves short. Setting higher product value perception by emphasizing personal values/product source and how it connects with customers for customers buy-in. This info will go into the formulation of me finding a medium balance between making it affordable enough to get the product in stores and the value of this high quality product to end users.