KEO Homemade Ice Cream
Class: 2013 Winter Accelerator
Homemade premium vegan ice cream: - non-dairy, gluten and lactose-free, rich and creamy, using high quality ingredients. The ice cream is perfect for anyone with allergies to dairy, wheat, soy, have celiac disease or who are vegan and traditional ice cream eaters as well because it taste great. The company mission is to provide a wholesome and delicious treat that nourishes the mind, body and spirit, while respecting the environment and all living things.
This weekend focus will be on the pitch to the mentors on the 17th. Looking forward to it! Pradeep, my mentor, and I went to chat with Mimi of Toscanini’s in Cambridge. She said ice cream is not healthy, it’s a treat. This helped me to reword my marketing message clearer and omit a few things. Though my ice cream is vegan and alternative milk bases have great health benefits, it is still a sweet treats. So I shouldn’t be saying things that can come back to bite me. And after have listened to Raj talked, he pointed out and helped me realized that to be successful in the long term I must invest in making a quality product, educate my customers about it and market to those customers willing to pay at premium price vs. creating an affordable mediocre product that it can easily be substituted for. And to not put too much focus on the cost of adding my values such as support local businesses, buy organic and fair trade as these values will help me to sell the product and keep customers coming.
I will be feature at the Mass Innovation Crowd Funding Night on January 23 at the NERD center in Cambridge, so I’ll be working on creating a video as well this weekend. Hearing my own voice will be weird! I sound like a little mouse talking haha. Ciao, till next time