Class: 2013 Summer Accelerator
HPT Engineering specializes in developing innovative technologies for the assistive technology field. We make it our mission to increase mobility and rehabilitate those who suffer from weak core and leg strength. The assistive technology business is growing at an unconditional rate and we have developed and implemented a state-of-the art new technology, The Hybrid Power Tricycle (HPT). The HPT was designed for those who suffer from weak core and leg strength such as Cerebral Palsy and offers the user the ability to feel the freedom of mobility and the joy of riding a bicycle. The HPT may be outfitted for all age groups and can be distributed nationwide. HPT Engineering operates as a small business that relies on personal sales as our income. We aspire to outfit hospitals, rehabilitation centers, daycare centers, and households with the HPT to ensure those with poor core and leg strength may receive the best possible product for treatment and rehabilitation. The assistive technology market is constantly changing and HPT Engineering will ensure that each of our products are ahead of the curve.
Last night, July 24th, we learned a lot about social media. As we see everyday, it impacts us in many ways from facebook, twitter, linkedin, tumblr, instagram, etc. It is important as a business/ entrepreneur to utilize social media to its max potential in order to further our business progression.
Each social media option has its advantages and uses
Linkedin: Good for B2B and customer relationship management
Twitter: Simple, easy to use, and accessible
Facebook: Popular and business geared
Tumblr: Very visual
Google+: Helps google search engine optimization
In order to be effective, it is a good idea to connect different social media platforms together to save time and get your message out. We should focus on a couple platforms instead of all of them so they can be properly utilized and not overwhelmed. Social media can take up a lot of time so by focusing only on a couple, all of our time will not be used up.
You have to be careful when using social media for a business. Overposting can annoy people following you and flood their news feeds. This is known as “white noise”. Make sure to utilize different apps on mobile devices for personal and business social media accounts so that you do not accidently post from the wrong account. It is also important to make sure your posts do not seem “ad-like” so viewers will not skip over them. Finally, grammar and spelling is very important when using social media.