Green Bikes of Lowell
Class: 2013 Winter Accelerator
A bicycle share program in Lowell, green and fun transportation. Along with a supporting web application to make bike sharing fun, unique, and affordable. The goal is to have bicycles around Lowell in Spring of 2013!!
2/13 – 2/18
Started making a case for breakdown of annual subscribers vs casual users.
Met an employee of Hubway and he is giving me great advice on how many employees I need, roughly how much maintance will be involved.
Operating costs include maintenance, distribution, staff, insurance, storage facilities, website hosting and maintenance, and office space (if necessary).
New York City’s analysis of several systems concludes an average operating cost
of about $1,600 per bicycle, we’re actually able to decrease this number significantly by new innovations in bike-sharing, through incentives to the riders, and by doing routine maintenance check-ups via bicycle.
Met with another Mentor though the program, George Rose, and he helped me so much with my Profit-and-Loss statement to the point where I now know that Green Bikes of Lowell is feasible and can be sustainable, I do have to have more subscriptions than originally assumed, but through guerilla marketing with a few bikers going around town on commission will allow us to get the required amount of customers to stay sustainable.
As the price of fuel rises, traffic congestion worsens, populations grow, and a greater world-wide consciousness arises around climate change, it will be necessary to find new modes of transport and better adapt existing modes to move people in more environmentally sound, efficient, and economically feasible ways.
Green Bikes of Lowell fits the needs of the 21st century.