Class: 2014 Winter Accelerator
Faux Pas is a hybrid "Indie Fashion" marketplace and netflix for fashionistas. Instead of getting DVD's in the mail, our customer gets trendy, one-of-a-kind fashion pieces that she can wear, enjoy, return, and then exchange for the next item on her que. Faux Pas offers shopaholics everywhere the ability to shop continuously, have endless variety in their wardrobe, relieve the environment, yet still keep more money in her pocket. Unlimited outfits, unlimited exchanges: one flat monthly rate.
Search Engine Optimization and Search Engine Marketing are not for the faint of heart. The rules are always changing and even the experts have trouble pinpointing the mysterious algorithms behind google’s strategy.
But what we can decipher from the technical jargon are perhaps a few techniques to increase site visibility and enable easy discovery on search engines.
- Engagement and changing content is key: updated and dynamic content that is refreshed regularly drives people to a site and can increase rankings.
- Inbound Links: the higher the quality of sites that link to your site…the more it will affect you’re sites ranking
- Leverage Text Description: more accurate the links and meta descriptions enables those that text to show up in relevant search.
All in all…although most of the nuances of SEO/SEM marketing are a tad beyond the expertise of a non-technical entrepreneur…a more concrete understanding of the strategy can only enable a founder to make better decisions surrounding web based marketing and analytics.