Ellie's CPR & First Aid Training, LLC

Web: N/A
Class: 2013 Winter Accelerator

Company Description

Ellie's CPR & First Aid Training is a small business in the area of Merrimack Valley that offers Training in CPR, AED and First Aid. We are part of American Heart Association. We teach the general public the skills that is needed in case of an emergency. People will obtain a two years certification.


 I reccomend that at least one family member per household learns the skills of CPR & First Aid.


Yes, I'm very happy to announce that on wednesday I met with 13 pastors from different churches in the merrimack Valley. I talked to them about the importance of having people certified in CPR and First Aid in their churches. I talked for about 5 minutes. Then they kept on asking me different questions. I used the church that I go to as an example. 

This meeting was successful because all of them are willing to have at least 5 of their members certified. There was one pastor that said he has around 20 people. 
One thing that caught their attention is that I'm providing a First Aid Kit and one free pass for their church. 
One other thing is that this will be a great opportunity for different church to get together. 
I'm coming back in 2 weeks to give them the date for the first class. Then after that we will schedule some dates for the other ones. 
One more note: Last night was really good. I approached Michael because I want to sell first aid kits etc in my class. He told me that he was going to check with the company that provides him. I'm looking forward to hear from him.
Sorry for the long email. 
Thanks to the Accelerator, mentors and feed back from you guys at Ellie's CPR there are great things happening.
Best regards,
Ellie :)

Have you ever been in a scenario where you saw someone you know go through a life or death situation?  A situation like this is happening right now as I speak.

This can happen anywhere, anytime, to anybody. CPR and first aid is relative to everybody and is all about saving lives.

We know that the #1 killer in America is Heart attacks. Almost 400,000 out-of-hospital cardiac arrests occur every year and 88 % of them happen at home. Without the administration of CPR a person could pass away in under 10 minutes.

Sadly, 70% of Americans feel helpless during a cardiac emergency because either they don’t know how to administer CPR or they never had the proper training.

We spend a good amount of time at work and our companies are liable for us in case of an emergency.  It is very important that the company has trained personnel ready to respond.

Ellie’s CPR is available to train healthcare professionals, daycare providers and other companies local to the Merrimack valley.

Today I want to start with a personal story.


I'm the youngest out of 6 children. My parents only finished second grade and they worked in the farm from a early age. I know what it is to see your parents working hard in order to see your children suceed.  All my brothers and sisters went to high school, but none of them graduated. It was my parents dream to see me graduate. Little they knew that their youngest daughter was not only going to graduate high school- but also college. 

I wanted to work hard on my education. Not only to sastify myself- but also my parents. 

I no only love the hospital or the clinic. I also love training people on how to save lives. I'm very grateful to say that not only did I graduate from college, got a job and now concentrating in my own business. 


The accelerator program:

I've done many things on my business since I started the program. I try to implement every single thing I learn every week. I told you last week that I got nervous during my pitch last month. I thank the Accelerator program for bringing Todd Fry last tuesday to talk about Public speaking. I learned many things and I'm not as nervous as before to stand in front of people and do my pitch. Here are some key points:


  • If you mess up- don't re-start (past experience)
  • find the threat of the ark of the presentation
  • Keep slides very minimal
  • give yourself time markets on my notes
  • Practice a bunch of time and measure your time
  • Audience need to be brought in to see what you want them to grasp
  • Stablish people mind that there is a problem (there is something out there that need some change)
  • Important to invite people to participate in a story
  • make sure you are framing the argument you are making in a participatory matter
  • Pitch begins when people see you (everything you do send massage) as soon as they see you you start the pitch
  • Use your hands (use your belly bottom as a reference)
  • variation in tones
  • Movement is a visual transition to the next paragraph
  • selectively break people's expectation


I also loved our class on thursday. Lydia and Josh did a great job sharing their stories and also answering our questions. One thing that I identify myself with Josh is that he loves his primary job. He worked so hard to get there that he does his business after working fulltime. I love what I do and that's why I want to teach the community how rewarding it is to save someone's life. 

One more until the program ends. I have lot of work to get done. I can't wait to see what I'm going to learn this week!


“If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.” 
― Martin Luther King Jr.




Hello Everybody,


One more week has passed and I'll tell you everything I learned this week.

On tuesday we had an open day- this is a day where we don't have any outsite speakers. We talked about the Pitch from last week. 

I shared some of the things that I will consider when I do my next pitch.

  1. Don't overload myself with many things on the day 
  2. Always think that there can be trafic (due to an accident etc). Plan to come earlier. ( I was about 10 minutes late- my first)
  3. Wear shoes that you wore before
  4. Breath, breath, breath


I found this website helpful: http://bschool.pepperdine.edu/career/content/elevatorspeech.pdf


Few tips:

OUTLINE YOUR TALK - start an outline of your material using bullet points. You donʹt need to
add any detail at this stage; simply write a few notes to help remind you of what you really want
to say. They don’t need to be complete sentences.
You can use the following questions to start your outline:

1. Who am I?
2. What do I offer?
3. What problem is solved?
4. What are the main contributions I can make?
5. What should the listener do as a result of hearing this?

1. Take each note you made and write a sentence about it.
2. Take each of the sentences and connect them together with additional phrases to make
them flow.
3. Go through what you have written and change any long words or jargon into everyday
4. Go back through the re-written material and cut out unnecessary words.
5. Finalize your speech by making sure it is no more than 90 words long.

On Wednesday we went to Mass Innovation night at the Microsoft Nerd Center in Cambridge. It was very educational. I met different people with the same passion of moving forward with a great idea.

On Thursday we had a very educational night. We had Barrie Atkin, Founder & President of Atkin Associates. She talked about how to ask for money for your business. It could be donations from your family, friends, etc. 

This night an idea came to mind

This idea is  have some low imcome people from the Merrimack Valley train in CPR and First Aid. There are many people that don't take the course because they can't afford it. So I thought of asking few colleages and friends to donate certain amount of money in order for these people to learn the skill needed if an emergency comes. 

This week I also concentrated my time on defining all my customers. I'm still working on defining my customer segmentation. 

I'm Looking forward to the upcoming week to continue leaning from class, speakers, resources and mentors. 



Welcome to Ellie's CPR blog- where our passion is training people to save lives

Do you know that 70 % of americans feel helpless during a cardiac arrest? this is either because they don't know how to perferm CPR or because they didn't get the proper training. 

This week has been very busy for me. I concentrated on my Pitch for 01/17/2013. I got alot of help from my mentors. Met with some of them via skype. My husband and I also met with my lead mentor at a local library. We got some tips for the pitch, but also learned many other things from him. We practiced conversation- pretending we met for the tfirst time. This exercise helped me understand that when we meet somebody we need to take advantage of telling them what we offer. 

On tuesday we had time to hear what some of our classmates been up to with their idea. We also had time to be alone and work on our pitch. I took the time to finish writing my pitch. 

Even though I'm used to talking in front of people I was a little nervous to do my pitch, it was going to be the first time I was formally going to do one. Reason why I spend every extra minutes I had practicing.

On the night of the pitch I got a little nervouse, and at the beginning I went blank in the middle of the first sentences. But I re-started my pitch and kept on. At the end of the night people started sharing similar stories and also gave me lotf of tips on how to get better at my pitch. Now I know what to do for my next ptch.

Feeling nervous is not a good feeling:


This week I taught about 3 classes. I went to teach employees CPR & FIrst Aid to a local elderly service company. It was great to see how this people help elderly patients from the city of Lawrence. 

Yesterday I had a class for only Teenagers. I was amazed to see them eager to learn what to do in case of an emergency. Now these teenagers are ready to help a family member, friend or even an extranger in case of a emergency.